Broadband Can Increase Merchandising and Ticketing Success

Live entertainment such as theater, sporting events, concerts, etc., have always relied upon ticket sales and merchandising in order to assure performers, vendors, and suppliers are paid for services rendered and operations remain in the black. As production value rises each year with new additions and more extravagant displays, costs rise, and ticket and merchandise sales become more important than ever. Television and radio advertising slots are costly and can only run so many times daily. Many organizations already have websites in place that need only be amplified in ability and outreach possibilities. Broadband broadcasting and multimedia additions can be most helpful in keeping viewers interested, watching, and purchasing.

New developments in broadband applications are available to sports teams, theater companies, and live music venues, engaging viewers like never before when visiting websites, while ensuring seats are filled at performances and game-time. Sports teams’ budgets thrive upon sales of merchandise like players’ jerseys, hats, balls, and other paraphernalia. Imagining how many more jerseys might be sold if as the web-viewer rolls over the product, a streaming video begins, showcasing the player’s brilliant finesse with a bat, stick, etc. Even live action from multiple camera angles are possible, streaming on any given team’s website, allowing fans to purchase items and stay up to date on the action taking place. Live chat with salespeople at the venue is also made possible through broadband innovation, allowing purchasers to know exactly which seats they are choosing for a given performance or game, with a live person available to answer questions. Views from seated sections could be accessed online to show ticket-buyers comparative seats and site-lines from each. For music venues, the possibilities are boundless as well. Streaming audio and video showcasing guest artists greatest performances could be made available to concert goers that would previously need scour and search the web for examples themselves. Viewers would be driven to purchase tickets for artists they might not be so familiar with, because a video or audio sample had been made available on the venue’s site.

Broadband media is opening doors for increased sales, invigoratingly interactive applications, and more extensive outreach for varied organizations worldwide. Innovators in broadband multimedia research and development like Whiteblox strive to improve communications for corporations, entertainment and news outlets, as well as non-profits like churches and humanitarian organizations. As new services become available, broadband solution providers will continue to supply cutting-edge ways of harnessing the power of the Internet for consumers worldwide.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.

Broadband Media For Online Education Outreach

The ability and power of the Internet to instantly reach millions of citizens is extremely invaluable. In the 2007-2008 presidential campaign season, delegates harnessed the power of the Internet like never before to promote their campaigns, their ideals, and missions. Delegates used broadband media to stream videos of speeches at town meetings, handshaking engagements, et al, showcasing their movements throughout the country, and allowing voters never before inside-access of how the political campaign machinery worked, firsthand. Though the delegates may argue that their sites and displays were a part of their efforts to educate voters, these media blitzkriegs were truthfully large advertisements for their campaign with education taking a bit of a backseat. By observing the far-reaching ability of this medium however, it is easy to postulate how the technology could be used by valuable non-profit organizations as an important tool to educate millions about their causes, broadcast info on their efforts, and gather donations for necessary financial support.

Non-profits can exploit this new and exciting technology by using their websites to stream videos about emerging developments in their particular area of interest. A large non-profit such as the Red Cross could use the ability to broadcast live video feeds from areas affected by natural disasters such as earthquakes, fires, or floods, in efforts to appeal to supporters and volunteers to lend assistance. No longer would viewers be limited to watching the local news channel for updates at news broadcast times of 6 or 11, for example, but would be able to visit an advertised, unbiased website for up-to-the-minute information, pictures, and videos, detailing the plight of citizens that are currently in danger. All-important details such as alternate routes to bypass dangerous terrain or ways to get involved in rescue attempts and disaster relief could be broadcast instantaneously and without delay from the scene.

The Internet is emerging as an immeasurably valuable tool in reaching out to the populous and has been harnessed by network news, favorite television variety and reality shows. Often painted and colored as purveying unreliable and unsubstantiated information, the true power of the Internet to aid, help, and educate is undeniable and exciting. The possibilities and applications are endless and as broadcast media solution innovators such as Whiteblox continue to research and develop new and exciting ways in which these technologies can be used, efforts of non-profits like the Red Cross can be augmented and extended in ways never before imagined.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.

Internet Live Teaching Solutions

A decade ago, attending a major university or community college was much different. Waking up early, hauling yourself out of bed after a late night of studying (partying), getting dressed, and making it in time to an 8 AM Psych 101 class was a drag. Being an off-campus student made this even harder, because of commuting, and often, rolling over and hitting snooze or turning off the alarm altogether happened all too often, having quite an adverse affect upon those dreaded classes based upon attendance and class participation. Thankfully, the Internet and daily exponential advances in home computer and broadband technology has made the commute for some college students become a simple push of the button or stroke of the mouse.

Today, many colleges and universities are enticing prospective students with the freedom that online classrooms provide. No more waking up early, getting your notebooks, pencils, and papers together, taking time to primp and dress yourself in a way to impress your instructor or classmates, and running across the quad in a dead sprint to make your class on time. Students are now able to roll right out of bed in the clothes they slept in and enter their virtual classrooms online, not worrying about traffic gridlock, inclement weather, or a multitude of other obstacles that prevented their pre-internet predecessors from making it to class. This online option helps increase enrollment of distance learners, virtually allowing an entirely new population of students immediate ability to attend and learn while providing advanced learning institutions new opportunities for increasing all important university coffers with newly acquirable tuition monies.

Another positive for universities that can be attributed to the increase in online enrollment includes attracting new teaching staff due to flexibility of hours and negating professor commuting as well. This helps cut university costs relating to professor commuting such as parking and gas allowances. Cutting salary costs allow more monies to be focused on essential programs that might be lacking diligent financial attention.

Because of the extensive advances in live broadband broadcasting technologies, online classes have the ability to be just as interactive as those classes held on campus. With an open connection to students’ webcams, students and instructors are afforded the ability to converse, theorize, and argue points in real time and “virtually” face to face allowing for interchange of ideas across zip codes and time zones with no interruption whatsoever. Large Internet Broadcasting System providers like Whiteblox and others work diligently to ensure that colleges and universities have the tools they need to utilize these new and ever-changing technologies as they become available.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.