Broadband Can Increase Merchandising and Ticketing Success

Live entertainment such as theater, sporting events, concerts, etc., have always relied upon ticket sales and merchandising in order to assure performers, vendors, and suppliers are paid for services rendered and operations remain in the black. As production value rises each year with new additions and more extravagant displays, costs rise, and ticket and merchandise sales become more important than ever. Television and radio advertising slots are costly and can only run so many times daily. Many organizations already have websites in place that need only be amplified in ability and outreach possibilities. Broadband broadcasting and multimedia additions can be most helpful in keeping viewers interested, watching, and purchasing.

New developments in broadband applications are available to sports teams, theater companies, and live music venues, engaging viewers like never before when visiting websites, while ensuring seats are filled at performances and game-time. Sports teams’ budgets thrive upon sales of merchandise like players’ jerseys, hats, balls, and other paraphernalia. Imagining how many more jerseys might be sold if as the web-viewer rolls over the product, a streaming video begins, showcasing the player’s brilliant finesse with a bat, stick, etc. Even live action from multiple camera angles are possible, streaming on any given team’s website, allowing fans to purchase items and stay up to date on the action taking place. Live chat with salespeople at the venue is also made possible through broadband innovation, allowing purchasers to know exactly which seats they are choosing for a given performance or game, with a live person available to answer questions. Views from seated sections could be accessed online to show ticket-buyers comparative seats and site-lines from each. For music venues, the possibilities are boundless as well. Streaming audio and video showcasing guest artists greatest performances could be made available to concert goers that would previously need scour and search the web for examples themselves. Viewers would be driven to purchase tickets for artists they might not be so familiar with, because a video or audio sample had been made available on the venue’s site.

Broadband media is opening doors for increased sales, invigoratingly interactive applications, and more extensive outreach for varied organizations worldwide. Innovators in broadband multimedia research and development like Whiteblox strive to improve communications for corporations, entertainment and news outlets, as well as non-profits like churches and humanitarian organizations. As new services become available, broadband solution providers will continue to supply cutting-edge ways of harnessing the power of the Internet for consumers worldwide.

About the Author: Gregory Demetriades is Chief Executive Officer of Whiteblox, a leading provider of integrated broadband video solutions.